Sanitrust
2022Brand and packaging system for an indigenous biodegradable pad made from banana fibre and agro-waste materials, positioned for a socially conscious Indian market.
Sanitrust is an indigenous biodegradable sanitary pad made from banana fibre and agro-waste materials -- a plastic-free, chlorine-free, natural product developed for an Indian social startup. The project required packaging that communicated the product's environmental and social values clearly.
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No packaging system existed for a new, socially-driven product launch
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Needed to communicate eco-credentials (plastic-free, biodegradable, agro-waste) clearly on pack
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Required a visual identity that felt trustworthy and accessible to the target market
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Designed full packaging system including box and individual pad wrapper
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Used natural colour palette and floral motifs to communicate cleanliness and nature
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Clearly called out key product credentials: Plastic Free, Chlorine Free, Natural Product
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Designed for the Startup Bihar accelerator program